Why Every Business Should Have A Website

Why Every Business Should Have A Website

First and foremost if you run a business and want to look professional having a website will set you apart from those that don’t. People are constantly on their phone and online and if they can’t search for your company they lose confidence in the business’s legitimacy.

Now this website doesn’t have to be all singing and all dancing. If you want to keep it simple then do so. Just as long as it looks professional and clearly identifies the business and what it does, if that’s all you want a website for.

If you were so inclined, you could build a website for your business yourself, host it and pay the domain registration fee and the total cost annually would be around $150-200 depending on where you host it. Unless you know what you’re doing however that website would lay stagnate within the internet, not reaching its full potential.

What type of website should my business have?

There are a few types of websites, a single page or “brochure site” which is very basic or a multi page site which has multiple pages for different products or services. An e-commerce website which sells products or services online. Lead generation websites which are designed to generate potential leads to customers who are searching for something specific.

Which type does your business need?

  • What does your business do?
  • Where does your business operate or service?
  • Do you sell a product or service online?
  • Do you have a physical store?
  • Do you provide a service to a particular area?
  • Do you provide multiple services?
  • What do you want to rank for?
  • How do you want your clients to find you?

The list goes on, but these should be questions you need to ask yourself when deciding which type of website would best suit your business. You’re still asking yourself why every business should have a website aren’t you?

Don’t fall into the trap of creating a huge website full of content, if you’re not prepared to spend the time optimising that content.

Stu Clark | tylark media

How big should my website be?

That all depends on how much work you want to put into it, or pay someone to do. Many people have fallen into the trap of building a huge site, full of pages with content about every little thing they do. Then they need to optimise the content each page for Google.

A now client of mine paid another company to build a website for them, they charged them $7000 and built a website with almost 200 pages. Then when it came to SEO they wanted to charge $1500 a month because the site was so large and it would take a lot of work to get each page ranking well. The client couldn’t afford the ongoing SEO costs and now has a website that isn’t ranking well due to its size and lack of optimisation. We’re slowly trying to resolve this on their limited budget, focusing on specific keywords and areas of the site first. It will be a slow process.

All of my own websites have started small. I have focused my targeted keywords within niche areas that I want to rank well for, before building more pages and creating more blog posts. That way I can keep up with the SEO side of the website and build the backlinks to each page individually.

If you’re a service related business like a plumber or electrician, I would recommend the following approach before building a website.

  • Look at the local competition and the keywords they’re ranking for. E.g. Plumber in Auckland would be very competitive with a lot of companies aiming to rank high in this keyword. If the competition is high, focus on more targeted keywords such as “plumber in Parnell” or “hot water cylinder install”. Something that a client would search for, that isn’t generalised. The more focused you are with your marketing the better the chance of ranking high within searches and qualifying your leads.
  • Think of what are your high profit jobs are. Which jobs do you do where you can charge more or make a higher profit margin? Wouldn’t it make sense to do more of this work? So why not focus your keywords to this sort of job. Rather than generalising your marketing with a blanket approach, hoping someone will see you and call your business.
  • Aim for low hanging fruit. By this I mean go for easy keywords first. Keywords have a difficulty level depending on the competition. If your website is ranking well for easier keywords your website DA will start to improve so long as the rest of your website is optimised correctly and you have good back links to your site. After time you’ll notice that because your website is ranking high for easy keywords it’ll be easier to rank for the more difficult keywords.
  • Produce content that will keep people on your website and create an easy flowing website that’s easy to navigate. Google looks at how long people spend on your site and the actions people take whilst on it. If someone is finding your website and it’s not obvious what they’re looking for they’ll leave and go on another. This produces a negative effect that Google sees. Google assumes your website doesn’t have the right information for the keyword the person used to find your website and so lowered your ranking. Producing long form, interesting content that keeps people on your site will have a positive effect on your search rankings.

Why Every Business Should Have A Website

How much does a website cost?

Why every business should have a website and how much is it going to cost. As I mentioned above, if you’re inclined there are a lot of DIY web builders where you can build your own website. These work well for brochure sites, but a lot of them, because they’re designed for ease of use are slow, which has a negative effect on your SEO and in turn your SERP rankings.

We believe every business should have a website. So we’ve come up with a pricing structure that should hopefully be achievable by most budgets, even for smaller businesses.

Our prices start at $595 as a one off fee, or $50 a month for 12 months*. This includes 1 years hosting, Elementor Pro and domain registration for free.
*Please note that if you’re paying monthly the website isn’t transferred into your ownership until the full amount is paid.

This is based off a simple, single page website that will get your business online and comes fully optimised so you should start to see it ranking within the first few months. Our websites are built on WordPress with Elementor Pro for ease of use and are easily editable for novices with a little tutorage. Elementor Pro tutorials can be found via Youtube.

If you’d like more information or you want to work with us feel free to contact us using the button below.