SEO | What is it?
The back bone to your website. It is what tells Google, Bing etc. what to rank your site for. It is incredibly important to focus on both on page and off page SEO to maximise your websites effectiveness.
If you’re looking at getting a website built or you’ve had a website built for you and it’s not ranking then this is important to getting the most out of your investment.
Once you’ve optimised the content on your website it is then important to focus on your sites Domain Authority, Speed & Usability.
Domain Authority is what tells Google how important and popular your site is, because if your site is more important or popular than others it will want to rank it higher.
Increasing high quality backlinks to your site is one way to increase it’s DA rating.
Image optimisation as one way to improve your websites loading speed. Google penalises websites with a poor load time, so sites that are full of huge images or videos will suffer.
Next on Google’s “hit list” is a websites Bounce Rate. This is described as the moment a new visitor visits your website to the moment they leave. If they don’t see what they’re after and leave quickly your site will be negatively impacted.
What Do We Cover?
How will working with Tylark Media help you ?
Why is SEO so important?
So why focus all this time and attention on your websites search engine optimisation?
The simple answer is this. When you stop paying for ads, the visitors stop coming. However if you’ve built up your website to rank well on search engines it will always rank. Unless a competitor comes along and steals your place.
SEO is long term. It’s an investment. Ranking your website high on the likes of Google will make your business stand out, look professional and give you credibility.
It also means your website will remain ranking high in SERP results and with regular work done, you’ll stay there.