The back bone to your website. It is what tells Google, Bing etc. what to rank your site for. It is incredibly important to focus on both on page and off page SEO to maximise your websites effectiveness.
If you’re looking at getting a website built or you’ve had a website built for you and it’s not ranking then this is important to getting the most out of your investment.
Once you’ve optimised the content on your website it is then important to focus on your sites Domain Authority. This is what tells Google how important and popular your site is, because if your site is more important or popular than others it will want to rank it higher.
Increasing high quality backlinks to your site is one way to increase it’s DA rating.