Repurposing Content: Maximising Reach and Impact with Minimal Effort
Repurposing content is like recycling—reusing something old and making it functional. It’s a smart way to share things differently, reaching more people without working extra hard.
We make our content fit different places and catch more eyes by changing stuff like articles into videos or social media posts into blog posts. It’s like using your toys to play other games—getting more fun out of them without needing new ones.
Repurposing helps us share our message broader and more robustly, making a significant impact with less sweat, and that’s awesome!
1. Identify Evergreen Content
Evergreen content means stuff that stays fresh forever. It’s like the magic beans of content—always good and never gets old. This type of content doesn’t expire quickly, just like your favorite storybook you can read anytime and still love.
Think of it as the timeless classics you always enjoy. It’s the kind of content that people find helpful no matter when they read or watch it.
Evergreen content doesn’t rely on trendy news or events; instead, it focuses on topics that remain relevant over time, just like collecting donations through WooCommerce donations, answering questions people always ask or sharing tips that stay useful no matter what.
So, when we talk about finding evergreen content, we’re looking for valuable stuff today, tomorrow, and even in the future—like a forever-fresh slice of pizza that everyone always wants to take a bite of.
2. Adapt to Different Formats
Adapting content to different formats means changing how we show it to people. It’s like using the same story but telling it in many ways—drawing pictures, making a movie, or singing a song.
So, instead of just writing words, we change them into videos, pictures, or even short messages for social media. This way, more people can enjoy and understand the same idea, no matter how they prefer to learn.
For example, a written article with FAQs at the end through the WordPress FAQ plugin can become an excellent video, a fun podcast, or even a catchy infographic. Adapting content to different formats helps us reach more folks because everyone has their favorite way of learning or enjoying stuff.
It’s like having one storybook but turning it into a movie for those who like to watch, a song for those who love music, and pictures for those who enjoy art—making sure everyone can join the fun!
3. Tailor for Different Platforms
Tailoring content for different platforms means changing how we share things depending on where we share them. It’s like wearing different outfits for other places—wearing pajamas at home but dressing up for a party.
Similarly, we adjust our content to fit each platform’s style and rules. For instance, we use short messages on Twitter because there’s a character limit, while on YouTube, we can make longer videos.
Each platform has its way of doing things, so we tweak our content—like resizing a picture to fit a frame—to ensure it looks good and makes sense there.
It’s like speaking the language of each platform so everyone feels comfortable and interested in what we’re sharing.
Doing this ensures our content feels right at home wherever we post it, making people more likely to enjoy and engage with it.
4. Create Series or Episodes
Creating series or episodes means breaking a significant story or topic into smaller parts, like chapters in a book or attacks of a favorite show. Instead of sharing everything at once, we split it into chunks.
This helps us share more about a topic over time, keeping people interested and eager for more. It’s like opening a surprise gift a bit at a time rather than all at once.
By making a series, each part focuses on a specific aspect or detail, making it easier for everyone to understand without feeling overwhelmed. For example, if we’re talking about cooking, one episode might be about baking cookies, while another could be about making pizza.
This way, we cover everything about cooking but in smaller, more manageable bits, making it enjoyable and more accessible for people to digest and follow along.
5. Update and Refresh
Updating and refreshing content means making it new and improved. It’s like giving a toy a fresh coat of paint or adding new stickers to make it more exciting again.
When we update content, we add new information, fix any mistakes, or make it more relevant to what’s happening now. It’s like adding fresh toppings to a pizza to make it tastier.
Refreshing content helps it stay valuable and exciting for people who’ve seen it before and those who are seeing it for the first time.
For instance, if we wrote about technology last year, we might update it with this year’s latest gadgets or stats.
By doing this, we keep our content up-to-date and show that we’re always on top of things, making it more helpful and appealing to everyone who reads or watches it.
6. Republish with a Twist
Republishing with a twist means showing something again but in a different way. It’s like telling a story you’ve heard before but adding a surprising or new detail that makes it more interesting.
When we republish with a twist, we take content people have seen before and make it feel fresh by changing it a bit.
For example, if we talked about “Ways to Stay Healthy,” we might republish it with a twist as “10 Fun Activities for a Healthy Lifestyle,” giving it a new angle or perspective.
This way, it catches the attention of both new and old audiences. It’s like giving a familiar song a remix to make it sound different and exciting.
By adding a twist, we keep our content engaging and appealing, making people curious to see what’s new or different about it this time.
7. User-Generated Content (UGC)
User-generated content (UGC) is made by regular people, not just by a company or a big group. It’s like when you share a drawing, a review, or a funny video on social media.
UGC is content everyday folks create about things they love or experiences they’ve had. For instance, if you post a picture of your meal at a restaurant or write a review about a movie you watched, that’s UGC.
Companies sometimes use UGC to show real people using their products or discussing their experiences. They might share your picture or review to show others how much people like their stuff.
It’s like when your friends recommend a good book or movie to you, but instead, it’s regular people sharing their thoughts and experiences with a broader audience.
8. Automation and Tools
Automation and tools are like helpers that make tasks easier and faster. They’re like using a machine to wash dishes instead of washing them by hand.
These shortcuts help us do things on the computer or online without doing all the work ourselves.
For example, some tools can schedule social media posts to go out at specific times without needing us to do it manually every time.
They can also help resize pictures, create videos, or even suggest ideas for content. These tools save time and effort, making us more efficient and productive.
Just like having a robot assistant that does some jobs for us, these tools simplify tasks, making our work smoother and letting us focus on more important stuff.
9. Cross-Promote Content
Cross-promoting content means sharing one thing in different places to reach more people. It’s like telling your friends about a fantastic game you found, but instead of telling just one friend, you tell all your friends so that everyone knows about it.
When we cross-promote content, we share it across different platforms or places where our audience hangs out.
For instance, if we write a blog post, we also talk about it on social media, send an email, or mention it in a video.
Doing this ensures that more people see and know about our content, no matter where they prefer to hang out online.
It’s like spreading the word in different places so that everyone interested can check it out, helping us reach a wider audience and get more attention for what we’ve created.
Repurposing content is a clever way to get more out of what we already have. It’s about working smarter, not harder. By changing and reusing our stuff differently, we can reach more people without starting from scratch each time.
Remember, repurposing helps us make a bigger splash with our message, spreading it more comprehensively across different places and platforms.
We maximise our impact with minimal effort, making sure more eyes see and enjoy what we share. So, let’s keep repurposing, saving time while creating a more significant difference!